Fraser Development Solutions – Core Services
Market Intelligence & Research
- Competitive market studies
- Buyer profiling & demand forecasting
- Pricing strategy & absorption analysis
- Product positioning & community planning insights
Sales Strategy & Performance Consulting
- Sales funnel optimization
- Sales team structure & accountability frameworks
- Performance audits & reporting systems
- Broker outreach & engagement programs
Go-to-Market Planning
- Launch strategy & critical path development
- Target buyer segmentation & messaging
- Phased release strategy
- Builder/realtor collaboration models
Marketing & Brand Advisory
- Project naming & brand identity support
- Marketing campaign strategy (pre-con, launch, inventory sell-through)
- Creative direction & positioning feedback
- Digital lead generation planning
Onsite & Online Sales Support
- Showroom flow & customer experience optimization
- Online sales integration & digital tools setup
- CRM implementation & best practices
- Open bidding & alternative sales method integration
Sales Team Training & Coaching
- New home sales training workshops
- Script and objection handling coaching
- KPI training & lead management SOPs
- Mystery shopping & feedback loops